Just the latest in a string of awesomeness from Uniqlo. It's not often that banner ads do something other than clutter up and derail user experience on your site. While you could argue even this example is still a bit noisy, can't argue the fact that it appears to have worked, and clearly added to rather than taking away from site experience.

Nice example of rethinking an experience that many people have written off. And showing that an idea doesn't always have to be overproduced or epically done to be successful.