avin narasimhan

For those who weren't able to attend Planning-ness in San Francisco last weekend, Adrian has posted a great recap (complete with decks and videos of our presentations) from the session he and Rob organized around creating planning's new tools (from the brief, to research, to awards). After Adrian and Rob tee'd things up, they broke us out into small groups to come up with one new tool. Lots of smart thinking, smart people, and overall one of the most energetic and exciting sessions of the conference.

Our group took on the task of taking the idea behind the conference-- do vs talk-- and applying it to the way we do research. Our thought was to create a tool or system that makes research a more active, fluid, and dynamic process, rather than the slow moving dinosaur that it is now (weeks to write questionnaires and surveys, weeks to approve, weeks to field, weeks to report, $100's of thousands of dollars, for the same blah powerpoint decks). From conversation and sentiment tracking tools many of us are using for free online, to quantitative research, to qualitative-- finding a way to take it all and create one simple dynamic, fluid, fast system that addresses the many research needs we often have could lead to a very different way of working. Perhaps most importantly, we felt that this would have major impact on how and when we brief-- which lead to the idea of micro briefs, an ongoing, constantly changing and truly collaborative creative process.

We were up against the clock and had just a few minutes to slap some slides together to guide the argument, but here's where we got to:

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