Posterous theme by Cory Watilo

avin narasimhan


occasionally interesting thoughts + observations on brands, tech, and culture.

Snapple's Biggest Lunch Table Tour

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Caught this just outside the Prudential Center this afternoon while running out for a quick moment of sunshine. Wasn't sure if it was a big effort happening elsewhere, and google didn't reveal much other than Snapple's own FB status letting Bean residents know it was coming and a few twitpics from people who've seen it too. While it wasn't packed, however, I was surprised at the lack of info about it:

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Seems like the right idea for them as a brand. Fun way to bring a little bit of happiness into someone's day that they otherwise wouldn't have had the chance to enjoy. Not unlike what, in theory, a Snapple contributes to your life as a whole. Unless I'm completely missing the point, seems like an opportunity that could've been so much more. Maybe there's more to come, so I suppose I'll just have to wait and see

Anyone else seen this Lunch Table Tour in your own city? Thoughts on what Snapple is trying to do? Curious to know more than I've seen so far.


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