avin narasimhan

Spur is a new series out of Redscout that puts some perspective on the world of planning at agencies as it is now, and thoughts on where it needs to go. Timing is particularly good coming out of Planning-ness a couple weeks back, and hopefully will spark similar interest and dialogue about all of the things we need to change.

This teaser video is a good start to the series. Think the closing quote from Dan Cherry at Anomaly might some up the change we're all looking for in this industry best: "if you have a point of view on the strategy and the plan, why the hell wouldn't you be involved in the doing?"

Eager to see how the rest of the series unfolds.

A few more details:

Contributors

• Douglas Atkin, Writer; Partner & Chief Community Officer of MeetUp.com
• Devika Bulchandani, Chief Strategy Officer; McCann Erickson
• Dan Cherry, Managing Partner, Director of Brand Strategy; Anomaly
• Piers Fawkes, Founder; PSFK
• John Gerzema, Chief Insights Officer; Young & Rubicam
• Heidi Hackemer, Senior Planner; BBH
• Robin Hafitz, Chief Strategic Officer; Kirshenbaum Bond Senecal & Partners
• Sally Jones, Founder; Tangerine
• Gareth Kay, Director of Digital Strategy; Goodby & Silverstein
• Hank Leber, Founder; Agency Nil and Associate Planner, McKinney
• Domenico Vitale, Founder; People, Ideas & Culture
• Freya Williams, Global Planning Director; Ogilvy Earth
• Paul Woolmington, Founding Partner; Naked Communications NY, Global Partner of Naked Communications

And upcoming topics:

• Tuesday, November 3: Is Planning Impotent? Overcoming Account Planning’s Identity Crisis
• Tuesday, November 17: What Makes a Good Planner? Talent Specs and Extra Credit
• Tuesday, December 1: Are We Just Glorified Researchers? The Myth of the “Voice of the Consumer”
• Tuesday, December 15: What is the Real Value of Planning? Agency Politics and Client Perceptions
• Tuesday, January 5: What is the Future of Planning? Thinking as Doing