Posterous theme by Cory Watilo

Write The Future: (RED), Nike, And The End Of AIDS

Incredible new work from Nike Football and (RED). Mentioned here a few times before that I had the opportunity to work with the folks at (RED) during my time at Modernista, and even though I've since moved on from the agency, it's a brand and a social mission I'm happy to support and look forward to seeing more momentum from. Good to see a major push of this scale to get more people involved in the effort and working towards the larger goal of ending AIDS. A tall order to be sure, but doesn't mean people should ever stop trying to reach it.

Congrats to all involved, very well done. Can't wait to see what else is involved in the effort soon.